What is it?
QR codes are two-dimensional codes that depict data in a square that is made up of black and white dots. QR codes contain textual information or URLs that direct users to sites on the Internet. In order to read the information contained in a QR code, you will need two items: mobile camera phone and decoding software. Software applications are available as free downloads or for purchase.

How do I read a QR code?
You will need a mobile camera phone that has QR code reader software. Aim your cell phone camera toward the QR code and the program will scan the image. The software interprets the code and the cell phone will either display a text message or ask you to launch a specific web page.

How do you generate a QR code?
You will need a QR code generator which can be found free online. Users enter in the data that needs to be translated and the generator creates the code. The code can be used in printed materials or presented electronically.

How can you use a QR code?
There are a variety of ways to incorporate QR codes into your company’s marketing efforts that allow users to stay connected to products and locations. Food product label, for example, a QR code could be placed near the ingredients or nutritional area on the product directing consumers to the product’s website where you could read additional nutrition facts or food allergens associated with the product. A hang tag attached to a clothing item in a store, a QR code could be placed near the price on the tag directing consumers to the designers website where you could view the designers entire fashion line or receive tips on what other clothing items will coordinate well with the item in hand.

Additional ideas QR codes can be used to enhance your product or business could be:

  • Product Details
  • Contact Information
  • Sales or Promotions
  • Event Details
  • Coupons
  • Recipes
  • Social Networking – Twitter, Facebook, YouTube

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